Connecting Businesses and Customers with Data
Technical Director at Digitas UK, Kerry Dawes, talks about building MarTech stacks that work for your organisation, some common pitfallls, the future of cookie-less advert technology as well as the importance of customer and behaviour data.
As Technical Director, Kerry focuses on the customer experience and UX, helping Digitas set the example for what good like and how to make it happen.
She has worked with some of the biggest names around, including Formula One, TUI, Experian and MECCA.
Introducing Kerry Dawes
Kerry Dawes is an International Transformation Digital Leader with experience delivering ROI within 6 months.
Extensive knowledge and passion about all things CX, UXI, Martech, Analytics and digital innovation.
Commercially driven personalisation expert working across omnichannel customer experiences driving double digit growth.
Comfortable in both the macro and micro views to grow teams and drive business performance.
